I came across a great post today on a blog called ConverStations. It tracks a conversation between a blog and it's owner. The blogger in question is Mike Sansone, an independent business consultant specializing in business blogs and conversational copywriting, and I just love what he has to say. From his 'About' page...
- I believe that at the core of ourselves, we are each still very much like the 5-year olds we once were, just wanting to be liked, have fun, and be curious.
- I believe that I've used the word "that" too much in this biography. I believe I can see you smiling as you read that. I believe if you're not smiling right now, you will be after you say this out loud: supercalifragilisticexpealidocius (good thing that's not a website).
I'm always banging on about how business blogging allows you to build relationships with your target audience, by 'giving a little bit of yourself', in a way that a formal company website just doesn't. In those 2 bullet points, and the silly (that's good silly) and oh-too-familiar Conversation (Argument) with My Blog post, I have completely warmed to this man.
I feel empathy towards him, trust his opinion and I'm ready to listen to what he has to say.
Now wouldn't you like some of that for your business or brand? Get business blogging!