Dagnabbit! Not doing to well on the posting every day thing am I? Anyway... an interesting conversation yesterday and a Trackback I received today highlighted a topic I probably don't address enough on this blog - Blogphobias or business blogging fears and concerns...
First the trackback - which came from Margaret Collins of www.TheGrowthZone.com. She was talking on her blog about customer service and mentioned the recent challenges I'd experienced. Now, if you read Margaret's blog, you'll see she's not been blogging long, so the fact that she has mastered Trackbacks so early on is impressive. Not only that, but she configured her blog herself and it looks fantastic. Trackbacking and Commenting and designing your blog to work harder for you are all invaluable activities when it comes to business blog marketing.
Margaret is clearly not afeared of getting in there and giving it a go, but you'd be surprised how many people are. One of those conversations I mentioned at the start of this post was with an online marketing expert who told me a story about a woman she met recently. The marketer (we'll call her Sarah) asked this woman if she was blogging yet? "Oh no, I can't be doing with that!" she said (or words to that effect.) Later she came back to Sarah and asked "What exactly does a blog look like?" Sarah explained and also told her how it worked. Once the woman realised it's as simple as typing an email once or twice a week, she completely warmed to the idea. "But I love writing - I can do that!" Her only concern then was the setting up aspect. Fortunately, a happy client had already recommended me to Sarah so she knew I could help - hence the conversation.
Because I'm so comfortable with techy stuff and all things blogging, I continually forget that 'fear' is a major hurdle to some people as far as their blog marketing strategy goes. For some its fear of the unknown, for others of technology and for yet others, its the thought of being so 'out there', naked and exposured. Are there any others? What stops you from blogging? What are you apprehensive or afraid of? Click on the Comments link below to leave your feedback and I will make a point of addressing these fears more often on this blog. Thank you 'Sarah' and Margaret for the inspiration!