There's lots of talk in the blogosphere at the moment about 'bling for your blog'. Added to your blog, these little 'widgets' enhance it in some way. It might be about building a network or community, or encouraging conversation or it could be about engaging people. In a minute, I'm going to tell you about one that does all three, but first let me tell you why you need to know about this.
As you may know, my background is in corporate marketing - specifically 'experiential' marketing and 'brand experience'. Now, I don't know the stats off the top of my head, but when selling a product or service - particularly a new one, the clincher is to get that product into consumers' hands, homes and/or lifestyles. That's why brands are so keen to 'engage' their potential customers. If I get your attention but don't engage with you - I'm just making you aware that I exist. If I get your attention and we engage - then we are building a relationship with each other and there is more chance that a sale will follow. That's also why I had food company clients spending between 350k and 3.5m UKP per annum on cooking and tasting demos and free samples outside supermarkets!
So how does this relate to business blogging?
Well, this is a major part of the 'blog marketing' story. It's not all about traffic and Google results, you know. As I said, it's about brand experience, engagement, trust and rapport.