I'm always banging on about how blogs and podcasts are one of the most effective ways to build your brand - and as far as ROI goes, it wipes the floor with most other options.
Well, it's been a long time coming... and here, in episode 3 of Blogging for Business, Consultant Anna Farmery shares not only her own success with blogs and podcasts as a tool to grow her business - The Engaging Brand - but also, how she is helping big business with Training & Development and Internal Communications - using blogs, podcasts and other social media.
Click on "continue reading" link below for full episode notes and references.
3 Ways to Listen:
Listen now - just press play...
0' 0" - Announcing the new format, my big news and the bronze aardvark!
1' 32" - Introducing this episode's guest, consultant Anna Farmery
3' 22" - About Anna and her consultancy, The Engaging Brand
8' 23" - Anna shares how she uses blogs and podcasts to develop her own business, and...
10' 09" - for Learning & Development and Internal Communications purposes within others.
12' 41" - Anna's take on the technical aspects of Blogging and in particular Podcasting - Do you need to be a geek? - and what she's doing to allay the fears.
18' 29 - Claire confesses her BIG PODCASTING MISTAKE - and Anna shares a key learning about podcast content.
21' 05" - Anna talks about her blog and how she's so quickly building a community around it
26' 14" - Anna's final message to prospective business bloggers and podcasters... "Choose the tool that suits the need."
28' 40" - Claire sums up and signs out.
The Engaging Brand Blog - Anna Farmery's blog and podcast home.
Women In Podcasting - supporting female bloggers and podcasters at all levels.
International Podcasting Expo (Online)
MyBlogLog.com - building online communities
MyChingo.com - audio comments
The Arc of Stars - stunningly beautiful and inspiring music from Jason Rogers' Arc of Stars