BusinessBlogAngel

5 Good Reasons To Link Out In Your Business Blog Posts

I've got a post coming up in the 'Showing Off Your Content' series on how to format links, but before we get on to the how it's maybe worth spending a few minutes on the why.

I know a lot of people feel awkward about linking out when they first start to blog.  And at first glance it does seem kind of counter-intuitive. 

You want internet visitors to stick around on your site: to read about your business, learn more about what you do and what you're about.

You want to position yourself as the 'go to' expert in your niche.  So surely the last thing you'd want to do is provide links that point away from your business blog, towards the work of other people? Right?

Business blog benefits - can social media work for ALL businesses?

Most business owners and managers I speak to are quick to recognise the benefits and huge potential that a 'social media marketing' and 'business blogging' strategy can offer.  But occasionally, I'll meet someone who whilst 'getting' the theory, simply cannot imagine what on earth they'd write about. Certainly, some businesses might have an easier time of it than others, but I truly believe that there's a solution for everyone.  Proof, it it were needed, might be this business blog from UK wide skip hire business TopSkips.com which I discovered yesterday.   

The Skip Hire Blog is maintained by TopSkips' MD Mark Attwood and is a great business blog example. The content is fun, relevant and useful. The tone is, as it should be, light and conversational.  The varied use of media - audio, video and text - all adds to the visitor experience.  But perhaps most importantly, Mark clearly understands the power of key words.  Many of us struggle to identify the best keywords for our business - not so here; Mark is wisely keeping it simple with just the one term - 'skip hire' - which he then uses in the post title, in the post body and in the tags - lovely. 

What else could Mark be doing to drive traffic and Google ranking?

Cardinal Business Blogging Sins - is writing off-topic a no-no?

OK... so what excuse can I find to post a picture of our new puppy on my blog... um... tricky...

You see, the majority of visitors to this blog are here to find out about blogging for business or social media marketing - not to see pictures of puppies - no matter how cute.  Puppies are off-topic.  So does that mean I shouldn't post the picture?  Well, you tell me...

Is off-topic content always a cardinal sin?  Or are personal posts ok?  Does it depend on other factors? If so, what are they?

While you ponder these questions, enjoy the above pic of Sgt. Pepper - a super-charged, 19wk old Heinz 57 rescue pup who 'came home' to us just last night.  (Click to enlarge it.) I'm not a mum, but boy do I feel like one today - knackered, sleep deprived and totally blissed out!

5 blogging mistakes that are so last year

           

Prologue: We don't claim to be blogging saints round here (though Claire is, of course, a blogging angel).  Although this post was drafted a little while ago we couldn't post it until we'd done a little bit of blog housekeeping ourselves... Well one thing we do believe in is being willing to take our own blog medicine:-)

---

It's a funny thing about the New Year, isn't it?  A few weeks into January and suddenly 2007 seems like an eternity ago.  A time that's over.  Things that we've let go.

And all of a sudden things that are dated 2007 can look just that: dated, tired and over.

And yes, that includes your business blog.

This is the perfect time to make sure your business blog is bang up to date - and that you're avoiding these 5 blogging mistakes that can keep you stuck in last year.

Chris Cree's Back In The Saddle - Yee Ha!

If you visit regularly, you will know that I'm a bit of an erratic blogger. I have no shortage of things I want to share with you - in fact, I have a really exciting list I keep - but sometimes, I either just can't face it (being too 'blogged out') or I'm just too plain busy - with other people's blogs!

Well, today - I have found the perfect therapy for this condition - courtesy of another fantastic business blog consultant Chris Cree over at SuccessCREEations.com. In his post 'Back In The Saddle' Chris says,

"Like getting thrown from a horse you have to climb back aboard at the soonest available opportunity. The longer you wait, the harder it becomes. Our minds have this weird ability to build up these huge mental barriers to getting started sometimes."

As I said in my comment on said post - I need to print that one out and pin it to my wall!  How reassuring to know that I am in good company with this issue and how wonderful that Chris is so open and honest about it. Truly inspiring. Thanks Chris. :o)

Comment spam on blogs - how do you handle it?

Some months ago, the issue of malicious and/or spam commenting on blogs was raised by Linda Fox, a regular visitor to this blog. She told me the story of Kathy Sierra, a female blogger who received some pretty nasty spam comments - so nasty in fact that she cancelled all public engagements for fear of actual, physical attack and she hasn't posted on her blog since April 6th.

At the time, I have to admit to thinking that her reaction was emotional and extreme and - if like I do, you believe in the Universal Laws - her stance was simply creating more nastiness.  But then I was not standing in her shoes, and I'm not sure we can ever know for sure how we would react in a given situation until we are in it.  Then just a few days later, I started to get a few spam comments of my own.  Not of the same ilk, but personal, off-topic and, to my mind, slightly disturbing.  Some of the comments were made using the names of other regular commenters or people to which I had referred in previous posts, but I could see from the IP address that they were not the same people at all. 

So what to do about it?

Blogphobias - what worries you about business blogging

Dagnabbit! Not doing to well on the posting every day thing am I? Anyway... an interesting conversation yesterday and a Trackback I received today highlighted a topic I probably don't address enough on this blog - Blogphobias or business blogging fears and concerns...

First the trackback - which came from Margaret Collins of www.TheGrowthZone.com. She was talking on her blog about customer service and mentioned the recent challenges I'd experienced.  Now, if you read Margaret's blog, you'll see she's not been blogging long, so the fact that she has mastered Trackbacks so early on is impressive. Not only that, but she configured her blog herself and it looks fantastic. Trackbacking and Commenting and designing your blog to work harder for you are all invaluable activities when it comes to business blog marketing.