BusinessBlogAngel

Keeping visitors on your Blogsite

The majority of bloggers don't know any HTML - which is fine, you don't really need to know any since most blog engines work in the same way as Word does eg. if you want a word to be in bold, you just highlight it and click on the 'B' button. But there are times when a little HTML can be really useful.

For example, you want to include a link in your blog entry to another site, but you don't want that link to take people away from your site.  You see, unless you place an additional command in the link 'mark up' code, anyone clicking on a link will leave your site and go to the new one. I am now going to teach you how to get round that in plain English and a few pictures to help!

DIY Blogsite Teleclass Training Series

For those wanting to try 'doing it themselves'  - creating a Blogsite for Business -  this series of teleclass training calls will take you from 'absolute beginner' to a Blogsite for Business in just 5 hours.

Across the course of 5 weeks, 60 minutes per week, I will take you by the hand and lead you through the blogging back streets! I'll set you homework tasks and I will provide you with a resource centre where you can download audio recordings of the class as well as written notes.

Series Content

In Week 1, we will start by designing your blog including:

Google Page Rank explained

I can often be heard unashamedly boasting that my web and blogsites generally achieve and sustain a Google Page Rank (or PR) of 4 which is higher than a few self-proclaimed 'online marketing experts' I could mention. Clients and friends that follow my marketing advice quickly see their ranking improve too.  One friend went from 0 to PR3 within weeks of her website going live.

So why is that even important, and what does 'Google Page Rank' mean anyway?

What's a Permalink?

Here's a clue - it's nothing to do with 70s Scouser hairstyles!

A permalink is the specific web address for a post on a blog.

If you look down to the bottom of this post, you will see the word Permalink as a link... that's it, right after the date this entry was posted and the 'category' it appears in. Now if you are reading this soon after it was published, or after clicking on the Blogging Basics category link, then chances  are it appears as just one of several posts on the page.

Spiritual Intelligence Coach

www.Staflow.com

Coach, Trainer, Therapist and Author of 'Corporate Head, Spiritual Heart' Shilpa Unalkat wanted a web presence which would cover all her business arms but couldn't face commissioning a new website - or the inevitable cost!

As well as creating this blogsite for her, I also created her company logo and the treatment for the top banner.

Blogs - What Good are they Anyway?

This article about blogging is by Adrian Lawrence.  Adrian is the webmaster of Article Alley a popular free content directory web site.  Clients often say to me that they worry that they won't have anything to blog about.  Sites like EZineArticles (where I found this article) and Article Alley provide thousands of articles which are free to reproduce on hundreds of topics and subjects. So if you really do get stuck, simply find an article there and post it on your blog. 

In this article, Adrian raises even more reasons why you should be blogging!

Link-Baiting

What is 'Link-Baiting' I hear you ask?

Well, I have to admit, until recently I'd never heard that particular phrase - but a quick read of the an article by Christopher Kyalo reveals that it refers to the practice of ensuring that links contained in your articles (which will appear on either content sites or other people's blogs) actually result in people clicking through the links to land on your web- or blogsite. Have a read of the article below:

How To Create A Link-Baiting Post by Christopher Kyalo

You can use a free blog marketing article to help generate plenty of links pointed at your blog site. The trick here is to start out with this objective already clearly on your mind.

Benefits of Blogging

Came across this interesting article by Herman Drost today. What's interesting is that the 10 reasons he gives are still only the tip of the ice-berg! In my talk, "Blog Basics: The Lure of the Anorak - Why Every Business Should Be Blogging", those 10 reasons fall under just 2 of a total of 8 sections in which I explain the benefits of blogging to business people. Anyway, Herman does a great job of explaining his top ten - take a look:

10 Top Reasons to Create a Blog for Your Business by Herman Drost

If you have been putting off creating a blog to supplement your business, START NOW as you may be leaving money on the table.

Yoga Site

www.Yoga4HealthyLiving.com

I've just finished this blogsite for NLP Yoga expert Beryl Whiting. Besides being a Coach, Trainer and Therapist Beryl also runs a few yoga classes in south Bedforshire, UK.

She wanted me to create a blog where she could create passive income through providing yoga training products for other teachers. Now I've shown her how to create product 'posts' and insert Paypal payment buttons, she can add her new products as she creates them.

Talk about blogging!

Q. What do anoraks, entrepreneurs and wannabe writers have in common?
A. They blog.

You probably know what a blog is - an online, diary-style publishing platform - but do you know about its secret mission and hidden talents?

In this informative, interactive and entertaining session Business Blog Angel, Claire Raikes will break down the power of the blog and explain why every business (or indiviudal, for that matter) should be blogging.

By the end of this talk, you will be able to:

• understand the lure of the anorak
• create your own network or community
• create a (relatively passive) second income
• build your own blogsite* - in under 15 minutes
• position yourself as a global expert in your field
• explain to others why they should be blogging too!
  
  *blog-based website

Book Claire to speak to your company or group.