Gosh, you can get so immersed in something that your world kind of shrinks and you think you are more important that you really are. I am so excited about what blogs can do for business - whether they're a sole trader or a corporate brand - that I forget that there are so many other exciting blogging communities and projects out there. I just came across this site today: Reporters sans frontières - Handbook for bloggers and cyber-dissidents. Be sure to read the section called internet-censor world championship - lol. Inspiring and thought-provoking stuff.
And for bringing it to my attention, I need to credit someone in Malaysia called KianKeat who keeps a blog and has written a brilliant guide on how to set up a blog. It's six months old now and its written from an entirely none commercial perspective, but its still brilliant.