Most of my clients understand the value of building a database, but there are so many ways of doing so, that the choice can be bewildering. The route you choose very much depends on what you want to do with your database once you have it. A simple autoresponder service and a PayPal account, may be all you need. But if you want to be able to create and sell products and services online and deliver them automatically, then perhaps you should consider a service that offers you a fully integrated sales and marketing solution.
I have just finished recording an interview with Mark Quirk - the man in charge at ValuedClientSystem.com (above left). You'll be able to listen to the interview when I publish it as part of my Blogging for Business podcast. In it, Mark explains how by adding an email datacapture form to your blogsite, you can set up powerful permission marketing campaigns - and
if you choose the right solution, you can automate the whole thing! What's more, if the system offers a 'sequential' autoresponder facility, as ValuedClientSystem does, you can offer exemplary customer service - even if you work alone - and use it to create products eg. a home-study course.
Of course, if you want to create and sell eCourses, eBooks and Audio products, best practice is to deliver them immediately and automatically and give people options on how to pay. And yup... you guessed it... ValuedClientSystem does that too! Actually, it does even more stuff that will effectively turn your blogsite into a powerful Sales, Marketing and R&D department - but I'll let you discover that for yourself when the podcast comes out. And - it's definitely worth tuning into, because at the end of the call, Mark surprised me by making a fantastic offer ONLY available to my podcast listeners!
'Til then - you might like to get your hands on Mark's fr'ee Permission Marketing Short Course - I just have! You'll see the sign-up form on the right hand side of his homepage - click here to go there now
