One of the beauties of a business blog (or any website with a 'feed') is that each time fresh content is published, subscribers to the 'feed' get that content delivered straight to their desktop via a 'feed reader'. In these days of full-to-bursting Inboxes and mad sp'am, the benefits of subscribing to a blog are clear:
- no need to keep checking a site for updates, or bookmark
- no need to divulge your email address and encourage even more email, and
- for publishers - no need to worry whether emails are getting through, or opened
Feeds come in 2 flavours - Atom and RSS but actually, unless you want to become a 'feed expert' that is fairly irrelevant, as is understanding what .rdf, .xml, .rss and .atom mean - they are simply feed 'file extensions'. You see, just as you can turn on a light without needing to understand how electricity works, you can subscribe to and/or set up a feed without needing to know any of the technical stuff...