One of my clients emailed me the other day about SEO in relation to her business blog... I will give her a more comprehensive answer by email, but this conversation over on Mike Sansone's ConverStations echoes a lot of my thoughts on the matter, as far as business blogging is concerned at least. I do think its useful to understand how to use keywords in your posts and be putting them in the title, body and keywords boxes, but I also agree that you can get too hung up on these things.
I was chatting to another business blogger the other day and they told me how many page views per day they were getting (it's about 3 times what I get), but they don't seem to be converting many of those viewers to clients.
It's strikes me as all too easy to become obsessive about stats. I noticed this at the Corporate Podcasting Summit - everyone was going on about 'metrics' the whole time. I guess they have to in a corporate situation, and maybe I'm missing a trick, but all I know is that I'm getting great quality traffic and plenty of business and there's not a lot of measurement going on other than how full my order book is.
I'm also way off the front page in Google if you search for business blog, business blogging, business blogger, business blog consultant etc. Its not until you put in 'blogging for business podcast' or any of the aforementioned keywords/phrases with 'angel' that I appear on page 1. But I'm not even remotely concerned, because I know that people are finding me anyway. If you're an SEO specialist and you think I'm wide off the mark with this one, then please do leave your comments. I'm all ears.
