Headed over to the Mouse and Trowel Awards voting area today to vote for my new friend Heather Gorringe's company Wiggly Wigglers. (That's Heather left, winning another award.)
Her team are up for Best Gardening Podcast - and so, so deserve it. Check it out here. As I commented on Heather's blog today,
"I live in a city in a gardenless flat. I used to watch the beeb's Countryfile for my weekly fix of country culture fantasy. No more. The Wiggly Wigglers podcast has taken over - its utterly superb."
I run another blogsite for the Scurvy Elephants Society and it dawned on me that Heather is a perfect example... (What's a Scurvy Elephant?) She is building such a strong brand - a genuine 'global micro-brand' - and it seems to me to be a brand based on passion, values and authenticity.
Blogging and podcasting is just so good for that - for being yourself, sharing your passion and your values, and in my opinion, this gives small business a huge advantage over big business in the social media marketing 'space'. I'll be interviewing Heather v soon for the podcast so that particular issue is bound to come up. It'll be interesting to hear her take on it.
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