BusinessBlogAngel

"Continue Reading" With Style: Practical Tips for Business Bloggers

The "continue reading" option is a great way to keep the front page of your business blog tidy and easy to read.

[Actually I'm feeling a bit bad about writing this post, because on my own blog (Confident Writing) I've got out of the habit of using it.  Which means I've got a mixture of short and long posts on my front page, and more scrolling required than is sensible.  Hmm.  Maybe writing this post will get me back into good habits.]

There are a few points to bear in mind though when you're using the "post continuation" function to make sure you get the most out of it, and provide your reader with the best possible reader and visitor experience.

5 Good Reasons To Link Out In Your Business Blog Posts

I've got a post coming up in the 'Showing Off Your Content' series on how to format links, but before we get on to the how it's maybe worth spending a few minutes on the why.

I know a lot of people feel awkward about linking out when they first start to blog.  And at first glance it does seem kind of counter-intuitive. 

You want internet visitors to stick around on your site: to read about your business, learn more about what you do and what you're about.

You want to position yourself as the 'go to' expert in your niche.  So surely the last thing you'd want to do is provide links that point away from your business blog, towards the work of other people? Right?